As part of the Nielsen Breakthrough Innovation Report in 2016, 9,900 products were analyzed across Europe. Of the many successful projects, Nielsen selected eleven truly revolutionary examples. All eleven products - including Colgate®, Air Wick® and Whiskas® products - generated at least £ 7.5 / € 7.5 million in sales revenue for the first year after launch (€ 5 million only in Eastern Europe) and were able to keep these indicators at a level of at least 90% of the baseline throughout the second year.
The packaging design has in many ways become a key success factor for a number of products.
For the Russian FrutoNyanya brand, the fruit puree "For a Walk" uses Gualapack packaging which is a convenient package with a neck designed in such a way that small children can consume the product themselves. This function has become an integral part of the value proposition of this product. Subsequently, the brand began to equip such packages with lids, based on the blocks of children's building and constructor sets, which help develop small motor skills in children. "We successfully launched a line of fruit and vegetable puree in the new Gualapack packaging, which provides convenience when use “on the go.” The packaging is bright, convenient and safe, but it also has additional advantages. Children can use it to eat independently, and it encourages the formation and development of basic cognitive functions including attention, memory, perception, and intellectual abilities. It also allows them to put the acquired knowledge to use in the real world and improve motor skills. Multi-colored caps will help children remember colors and can be used as parts of a constructor set," notes Eleonora Chernetskaya, Progress’ PR Director.